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Published on January 17th, 2021 | by The Town Crier

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Birchwood reveals Birchwood Smiles: showing the smiling faces behind the masks

Birchwood House, the Tunbridge Wells-based care home, and sister company Birchwood Care Services, operating in the community, have unveiled Birchwood Smiles – a new initiative to show the smiling faces of its staff behind their masks. 

Every team member will now wear a lanyard around their neck, with a large, clear picture of their smiling face on it. This will help them to engage with residents and clients, even when they are wearing full PPE. 

Niral Patel, Birchwood’s owner, commented: “It’s our team’s smiling faces that so often get mentioned by residents, clients and their families. So, everyone loved the idea of Birchwood Smiles and quickly got behind it and we’ve been able to roll it out across all of our staff.” 

This simple gesture is already proving effective. Although there are hopes of a Covid-19 vaccine being rolled out soon and elderly people will be the first to receive it, Birchwood is preparing for PPE including mask wearing being a part of daily life for some time to come. 

Birchwood has been quick to adapt its services throughout the pandemic, including locking down Birchwood House early in 2020 and introducing family visits for residents in June, using a fully Covid-secure visiting area.  

Keeping spirits high throughout has also been a priority this year, with a number of organised afternoon teas, a Harvest Hoedown, Halloween and Guy Fawkes celebrations arranged for the elderly people Birchwood cares for. 


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